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We are your trusted independent insurance agency. Your family, your business and your possessions are all important to you, but you may not know how to best protect them. We have the experience to navigate the unique risks you face, serving as your insurance advisor.
For over 29 years, Roop Insurance and Financial Services has been providing service throughout West Virginia in Crab Orchard, Charleston, Beckley, Princeton and Lewisburg. We are an independent insurance agency offering personal and business insurance, with specialties in home insurance, auto insurance, life insurance, business owners insurance, business auto insurance, general liability insurance and workers’ compensation insurance.

Being independent means that our priority is you—not the insurance company. We represent many different insurance companies offering a wide variety of coverage options and price points.

Customer service is our main goal which is why we offer 24/7 support with texting, email and Facebook. We also make payments easy – offering options to pay in person, through text/email and over the phone. Our clients and our community are of the utmost importance to us and we are proud to be a part of many events and charities in our community. Our clients are like family and their financial security and quality of life are important to us. When a new client joins the Roop Insurance and Financial Services family, we oftentimes take a picture of them holding a giant check with their savings!

Savings and top notch service – that’s the Roop Insurance and Financial Services way!

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Purchasing a home is one of the most important decisions you’ll make, and the right advice and guidance is paramount. Experience and expertise matter and they can make a significant difference in making sure that you not only find the right house, but that you also pay the best price.

I not only have a thorough understanding of the marketplace but I also have access to many properties that are off-market 

and an awareness of properties that are about to be listed. Most importantly, I’m keenly aware of the nuances that determine value and I am discerning as to construction quality, materials, and craftsmanship.   I will listen to your needs and find you the perfect home and I will make sure that you make an educated and informed decision. Once you choose a property I will represent your interest vociferously throughout the purchase process, negotiating the best possible purchase price, managing and advocating for you during inspections, escrow, title, and closing. I will also advise you on how to make the house even better, including furniture and design, and possibly remodel ideas and augmentations where beneficial.


Choosing the correct real estate agent to sell your home is one of the most important decisions you’ll make. It can be the difference between your home sitting on the market for months or selling quickly, for hundreds of thousands if not millions of dollars more. Your home is a very personal, important, and valuable asset, and it can be an emotional and complicated endeavor to sell it, especially in today’s challenging marketplace.

Numerous questions and concerns will need to be addressed, and the advice and consultation that you receive can make a tremendous difference in the results. Marketing and advertising, remodeling and/or upgrading, photography, internet exposure, staging, design, floor-plan measurements, videography, timing and presentation, inspections, pre-market exposure, agent outreach and relationships, open houses, pricing, and dozens more nuances and subtleties all make up the difference between failure and a successful sale.